This Pillar is all about laying a good foundation for success. Each step is dependent on the previous one, just like building a home.
Pillar #2: Build It
The Build it Pillar is all about flow, contorling a prospect's decision-making process systematically, helping them from one stage to the next. Knowing exactly what they want at each stage, so much so they can't say no.
Pillar #3: Execute it
Execute it Pillar is where everything comes togther and is brought to life.